Collaborative event held with long-established umbrella store Omori Shoten

A collaboration between a long-established umbrella fabric store and a long-established umbrella manufacturer has been realized.

Makita Shoten was founded in 1866, and Omori Shoten was established in 1923. Both companies are manufacturers that provide materials for umbrellas.

Makita Shoten has been in business mainly dealing in umbrella fabrics, while Omori Shoten has been in business mainly dealing in umbrella handles. Currently, while each company is developing original products that highlight the characteristics of the products they handle, at the request of a buyer at CINEMA HPFRANCE, a custom-made project was born, whereby customers can choose to attach Omori Shoten's special handles to their Makita Shoten umbrellas.

Demonstration Event
On Saturday, March 20, 2021, from 1:00 PM to 6:00 PM, we will be holding an event where you can choose your handle and have it attached on the spot. (For long umbrellas, please allow approximately one hour for the handle to be attached before you can take your umbrella home.)


Period: March 20th (Sat) - March 31st (Wed), 2021
Location: CINEMA HPFARANCE Ebisu store (inside Atre Ebisu)
Time: Same as the store's business hours. Content: For a limited time, you can choose a custom-made umbrella handle from Omori Shoten for the umbrella from Makita Shoten, which is available at CINEMA HPFARANCE Ebisu store. Umbrellas will be available for pick-up in approximately two weeks after the event ends.

*Custom orders may not be accepted for some products.