Umbrella case study
New challenges
new initiatives
Hit products born from constant challenges
Makita Shoten always takes on the challenge of creating new products, creating future value, and valuing encounters with people. While we create new products by thinking about what we can do by leveraging our advanced technology, equipment, and know-how in making fabrics and umbrellas, we also actively collaborate with creators, companies, and other industries. We collaborate with a variety of people, including popular children's clothing brands, watch bands, workshops, and student collaborations, but we create products by listening to ideas and thoroughly thinking about what we can do with our own techniques and materials. is becoming the new face of Makita Shoten.
corporate collaboration
Corporate Collaboration
These attractive umbrellas are created through collaboration between Makita Shoten and creators, companies, and other industries.
*Some products are no longer available for sale.
An elegant and exciting umbrella with a carefully selected original textile pattern.
SPORTIFF is a fashion brand based in Chigasaki, Shonan. Their focus is on their original textiles, each one handcrafted by a textile designer. Using a tile pattern, one of their many original designs, they have created a beautiful, elegant umbrella that is characteristic of the brand.
[SPORTIFF]
The brand was started in the late 1970s with the desire to create clothes for beach girls, and it is this desire to be a unique brand that combines the casual feel of the West Coast with a touch of Parisian esprit.
A floral umbrella that expresses the transitions of nature through textiles
This all-weather umbrella, created in collaboration with BEAMS JAPAN, has a flower theme that allows you to enjoy the four seasons. Created by textile designer Ai Sugisaki, the soft, three-dimensional designs of cherry blossoms, hydrangeas, and chrysanthemums add a touch of elegance to your everyday life.
The beauty of woven fabric shines through in the umbrellas of Osamu Tezuka's works
To commemorate the 90th anniversary of the birth of Osamu Tezuka, we have collaborated with the official Tezuka Osamu World online shop to create a rain and sun umbrella featuring Atom, Unico, and Ribbon Knight.
The popular characters are woven in jacquard fabric, and the depth of color and luster that only woven fabric can provide give the umbrella an elegant, luxurious feel.
(※Due to popular demand, the Atom umbrellas are sold out.)
"fusion" rain gear for parents and children
A new brand created in collaboration with frankygow, a popular children's clothing brand born in Yamanashi Prefecture. Makita Shoten's three-dimensional water-repellent fabric, which is a fusion of jacquard weave with interesting unevenness and luster and umbrella-making know-how, meets frankygrow's worldview to create umbrellas, bags, and ponchos that are simple but full of pop charm. became.
[frankygrow]
A fashion brand centered on children's clothing that is distributed from Yamanashi to the world. Based on the concept of "simplepop!", all the sewing is done in Japan, with unique colors, materials, details, and patterns.
Fujiyama Textile Project
"Fujiyama Textile Project"
Unique umbrellas born from an industry-academia collaborative project with the Department of Textiles at Tokyo Zokei University
"Repel." is a lightweight folding umbrella that is water-repellent.
The brand repel. was born as a result of a project with Kanna Ugai, an active textile designer.
Making full use of the know-how of an umbrella fabric weaving factory, this beautiful fabric has a textured surface that is treated with a water-repellent finish, making it look like rain gear at first glance.The product range includes three items: a folding umbrella, a bag, and a poncho.
Vegetable-themed parasol "sai"
A student designer, who noticed the beautiful texture of stretch yarn used in fabric production, proposed recreating the texture of vegetables such as carrots and corn. Craftsmen, student designers, and the planning team pooled their knowledge to create this piece.
This popular umbrella has now become one of our signature products.
Custom umbrella orders
[For corporate customers only] Why not create your own original umbrella at Makita Shoten, which has a consistent production line from fabric to finished product?
＜How Makita Shoten's umbrellas are born＞
It takes many steps, involving the hands of many people, to turn a single strand of thread into a beautiful umbrella.
<The craftsmen at Makita Shoten>
Professional craftsmen who have inherited traditional techniques support Makita Shoten's manufacturing.
<Fabric example>
In addition to umbrellas, Makita Shoten's jacquard fabrics are used to create a variety of items such as clothing, fashion items, and interior decor.