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Article: 2022.5.16 (Monday) - We will announce the new umbrella "Riff" at Tokyo Aoyama SPIRAL!


2022.5.16 (Monday) - We will announce the new umbrella "Riff" at Tokyo Aoyama SPIRAL!

Continuing from last year, we will be exhibiting at Tokyo Aoyama SPIRAL.

Period: 2022/5/16 (Mon) - 5/22 (Sun)
Time: 11:00-19:00
Location: Showcase (SPIRAL 1F, 5-6-23 Minami Aoyama, Minato-ku, Tokyo)

*Due to the spread of the new coronavirus infection, event times, etc. may change.
We ask for your understanding and cooperation in checking the information in advance.

This time, we will be announcing the environmentally friendly new product ``Riff'' from our popular umbrella series that beautifies your complexion.
We will be displaying and selling umbrellas that are perfect for business situations, centering on the new product "Riff" that has been treated with UV protection.

``Riff'' was born when recycled yarn began to be used in yarn-dyed fabrics. Nowadays, as people become more aware of environmental issues, the use of recycled yarn is gradually increasing in the textile industry. Makita Shoten has been thinking about making umbrellas using recycled yarn for some time, wondering if there is something we can do that is more environmentally friendly.

``Riff'' is an umbrella that uses the light that enters through the fabric to brighten your skin and create a beautifying effect. Although we are still in the midst of the coronavirus pandemic, people are gradually thinking about how to deal with the coronavirus and are starting to have more opportunities to go outside. We have chosen a bright and light color scheme that lifts your mood when you tend to feel depressed.

Makita Shoten is the only long-established textile factory in the world that can produce everything from textile manufacturing to umbrella assembly. Please enjoy the unveiling of umbrellas that can only be made by Makita Shoten in this day and age.

[Product lineup]

(Left) kirie : An umbrella that beautifies your complexion, making your face more beautiful on both rainy and sunny days. There are 16 colors in total.
(Medium) Riff : Woven using recycled polyester thread. This is the latest product designed for business situations.
(Right) SCENE : A modern design that combines a Taken umbrella with 12 ribs to create a modern yet Japanese feel.

In addition, those who attend the event will receive a novelty gift by following us on Instagram or Facebook. In that case, please show the follow screen to the staff. You can also follow us on the spot! (*Please note that novelty items will be sold on a first-come, first-served basis.Please leave the color and pattern to us.)

In addition to the above, we also handle sun and rain parasols and eco bags.

Why not take this opportunity to experience a ``encounter with a special umbrella'' that you won't find anywhere else?

(Scene at 2020 SHOWCASE)

(Scene at ENTRANCE in 2021)

This is a cultural complex that opened in Aoyama, Tokyo in 1985. With the theme of "fusion of life and art," we offer a variety of proposals for realizing a rich lifestyle. This means making proposals for easily enjoying high-quality artistic activities in daily life, and for making daily life itself more artistic. We provide a way for urban dwellers to enjoy space in a relaxed manner in their daily lives.
(Reference source: SPIRAL | Cultural complex in Aoyama Omotesando, Tokyo )

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