The long-selling "kirie" series will be rebranded as "an umbrella that beautifies the complexion" - for the beauty of all women who own an umbrella.

Makita Shoten Co., Ltd. (Head office: 1717 Onuma, Nishikatsura-cho, Minamitsuru-gun, Yamanashi Prefecture, Representative Director: Norio Makita) has created a landing page to promote Makita Shoten's long-selling series, "kirie," as an "umbrella that beautifies the complexion" and a cosmetic-like item for creating beautiful skin that makes your face look more beautiful and gives you the impression you want.
URL: https://www.makita-1866.jp/umbrella/kirie.html


~Features of the [kirie] umbrella that beautifies your complexion~

1. The rebranded kirie series is a long-selling series that has been developed since Makita Shoten started its original project.
Like a delicate paper cutout with beautiful contrasts, it expresses the beauty of the harmony of colors woven with contrasting warp and weft threads.

2. The light that penetrates through the woven fabric picks up the colors of the fabric and creates pools of color on the inside of the umbrella. This light reflects off colors that enhance the transparency of your skin or brighten your face like blush, beautifully adjusting your facial expression just like cosmetics.

3. Colorist Ai Sugisaki has categorized the umbrellas by personal color, rebranded them as items that make your face look more beautiful on rainy days and sunny days, and create the impression you want to achieve, and created a system that allows customers to choose an umbrella based on their personal color.



~ Background of the [kirie] rebranding ~

Ai Sugisaki, a kimono artist and colorist who worked as a staff member at a select shop in Shibuya Hikarie, noticed that when she was selling the Kirie series to customers, the color of the light that passed through the Kirie fabric changed the complexion of the customers.
She has the ability to see personal colors, and she realized that the color of the light can have a makeup-like effect depending on the customer's personal color, and she began to use this knowledge in her sales.
When it comes to umbrellas, we tend to prioritize functionality, but based on her experience and advice, we wanted people to not only value functionality but also to feel beautiful when using an umbrella, so we created a landing page where people can choose umbrellas that categorize them by personal color.


~ Usage scenarios for [kirie] Kirie brightens your complexion like makeup, making it very useful in business situations.
As an item for dressing up, choosing a color that suits you will give you daily energy and confidence at work.
It has UV protection so it can be used not only as an umbrella but also as a parasol.
The long umbrella is a one-push type, which is useful when you have a lot of luggage, and the folding umbrella is perfect for sudden rain or as a parasol.